This year’s conference is going to unpack and reveal what a modern advertising campaign workflow looks like in the age of AI. We are going to interactively develop a full campaign from market opportunity to launch live and in real time. Experts from across the industry will be joining us to talk about best practices for using these new tools and you will leave with a thorough understanding of where AI can, and can’t, deliver, how humans can work effectively with these tools and what shape the disruption to our industry will take.

This is essential viewing for all marketers, advertising professionals, creatives, strategists, producers and anyone else who forms a part of our marketing ecosystem.

This year we’re not asking “if” AI has a place. We’re going to run a live experiment to see just how far this technology has come.