The Association for Communication and Advertising (ACA) is South Africa’s official industry body for the professional communications and advertising sector. We represent and advocate for agencies and independent practitioners across creative, media, digital, PR, experiential and specialist disciplines.

The ACA exists to strengthen the industry as a whole — by championing high professional standards, responsible self-regulation, fair business practices, and meaningful transformation. We act as a collective voice on policy and regulatory matters, support healthier agency–client relationships, and invest in future-fit skills, leadership and talent development.

Our members are committed to doing business responsibly, collaboratively and with integrity — contributing to an industry that delivers real value to brands, society and the South African economy.